Go Craig _ Process

Updated: Oct 29, 2019


For this video, three of us are interested in the vedio which is more focus a technology-oriented product. Bringing intereting meanings to an product that we already know. We started finding our product from finding somthings interested in the donated shops. Finally, we found "Craig!"


Once we stared at Craig (an early 2000’s karaoke/CD player) for 30-ish minutes, we had a great list of potential use-cases. Here’s a peek at our “It Could Make…” list:


Ice cream

Write emails

Fabric + scissors = dress or clothing

Could make another one of itself

Do laundry

Poem generator


Fianlly, we picked three sequence to show.

Cookie Sequence:

Email Sequence:

Time Machine Sequence:


Before the shooting day, we planned a "to do list" which clearly labeled what materials we need, what shots we need. Then, we re-organized the shot list based on ‘order of operations’ (shot sequencing) and assigned materials to each team member.

I really enjoyed in shooting and I spent a fun day with my team members for the whole day. We began by renting and two Canon Rebel T6i DSLR cameras and setting up a three-point lighting system.

Following the list of "order of operations", we started from overhead ‘ingredients’ shots. We laid out all the ingredients on the table and took a shot at first. We also took a shot of each spread ‘minus-one’ ingredient to create a stop-motion-ish effect of ingredients being taken off of or put on the table.

After shooting the ingredients, we took lots of close-up and extreme close-up shots of our hands pushing buttons, twisting knobs and plugging in wires from different angles on Craig’s interface. Next, we took b-roll ‘beauty’ shots of Craig from almost every angle imaginable. Craig from above, below, the side, panning across, panning top-to-bottom. The last scenes shot were ‘down the hatch’ sequences of us plopping ingredients into Craig’s overhead CD drive.

Final Version

After shooting, we compiling our footage into a rough cut and create the graphics/animations that will display on Craig’s TV karaoke screen in After Effects.

For the final video. please Click Here.

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