Craig is coming

Updated: Feb 23

Date: 10/22/2019

Group Members: Rachel, Cezar & Tingyu 

Shot on Canon Rebel T6i DSLR; Edited in Premiere and After Effects;

For more processes of video, please click here.

Craig is a first-of-its-kind invention at the intersection of food processing, telecommunications and quantum mechanics.

Users dump materials into Craig’s overhead hatch (like ingredients in a witch’s caldron), then toggle a few switches, twist a couple knobs, configure some settings, and finally, press “start.” Within minutes, Craig’s proprietary technology gets to work transfiguring the inputted materials into the exact outcome specified by the user. Craig makes cookies, sends emails, travels through time, plays CDs and karaoke!

Our infomercial will be product-focused, showcasing Craig’s hardware as a user demonstrates how it makes cookies, sends emails and time travels. The infomercial’s playful tone will gradually become more farcical as time passes, leaving the viewer unsure if Craig is a machine from the past or distant future.

Thanks for watching.


Elevator Music (via YouTube):

Sounds licensed under the Creative Commons 0 License:

Attribution (Soundbites downloaded on


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Design and implemented by Sylvia Zhang in July 2019. Last updated Jan 2020.