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Brand Design | Future Shopping Experience Design 

Duration: 5 months 

Individual Project

X.Tea is an Online Fruit Tea Shop which could help you choose your own Tea and enjoy the online taste and .

X.TEA

Problem Statement

Based on market analysis, interviews, and data analysis, we find that there’s high percentage of people with Musculoskeletal [MSK] problems in the United States and the demand for physical therapy is increasing. Moreover, we realize that physical therapy is expensive for each therapy session so that some people find it is hard to afford;Some kind of the therapy can be done at home and patients do not require an actual visit to the clinic;Some people go to the therapy clinic are just for companion and the sense of identity. Furthermore, because of the Covid-19, it is difficult for many people to have access to the clinic. In conclusion, we find that physical therapy is in super high demand and we can see the growing market for remote therapy.

1.

Musculoskeletal [MSK] Conditions are VERY SEVERE...

2.

More & More Americans need Physical Therapy

3.

Physical Therapy Center provide a social space.

John’s Concerns:

  1. No one around him understands how much and how often he hurts;

  2. Difficulty of visiting the clinic;

  3. Mounting medical costs.

Annie’s Concerns:

  1. Little knowledge of the process;

  2. Daunted by having to find a therapist by herself;

  3. She feels lonely and needs companion.

4.

Remote therapy is in HIGHER DEMAND

Interviews

通过采访病人与理疗师我们发现病人在治疗中最关注的是信任 ,期待,社交性(问需求)

Patients

Therapist

Technology

市面上已经有相似功能产品,但还存在如下一些问题:

Leveraging the benefits of both 

technology & community, to develop an environment able to safely assess, facilitate, and promote a holistic approach to traditional physical therapy practices.

Persona

Stakeholder

​Journey Map

​User Flow

Feature

Feature

TAKE A LOOK AT....

CONTACT...

EMAIL:sylviazhang.ty@gmail.com

ADDRESS: Shanghai.

Design and implemented by Sylvia Zhang in July 2019. Last updated Jan 2020.